Advertising Design Photography Shack Guide
Advertising Design And Meeting Client Expectations
By Sylvia Adolvana
If you are at all familiar with completing print design
projects, then you probably realize how important it
is to follow the process step by step.
When creating an advertising design project, you need
to research the product and it is a good idea to make
several sketches and ask for opinions on them before
continuing. Try to review your options and include the
client during all phases of the project, as this can
help to avoid some problems when you get further along
in the assignment.
When undertaking a project like this you need to be
very clear about what the client wants and how they
want their product or service to be showcased. They
may need an artist who designs logos or business cards,
etc. It is important to ask the client questions, such
as who is their target audience and do they have examples
of the designs they like, as well as what fonts and
colors should be used.
Creating A Quote For Your Project
Of course, you will want to know the deadline and you
should ask if there is a specific budget. If they do
not offer a budget amount and ask you for a quote, then
tell them that you will need to review the project and
will get back with them with a price. This will eliminate
the possibility of a misunderstanding later.
Uniqueness is always the goal when completing a creative
project. The client who has requested the web site design,
print design or advertising design project usually has
some idea of what they the finished product to look
like.
You can use their examples as a guideline, but make
sure the finished product is distinctive. This may also
prove to be beneficial in other ways, such as word of
mouth kudos on your work. You never know when someone
will see it and think, wow that’s a great job, who did
this?
Offer The Client At Least Two Different Versions Of
A Design
So, let’s say you have done your research, drawn some
sketches of the designs, finalized your ideas and gotten
approval to move on to the actual project. What’s next?
You may feel that you are ready to knock out the final
new designs in one shot, but it is usually a good idea
to offer a client at least two different versions of
a design. This gives the client some options and allows
you to combine their favorite elements from each.
Be sure to let the client know that you encourage a
sort of mixing and matching of the designs you have
provided. Some designers may be offended at the thought
of the client not liking their idea for the advertising
design. However, a good designer knows that allowing
a client to pick a background from one design and a
color from another one just makes good business sense.
If they ask for your opinion, then don’t be afraid
to tell them what you think looks best. After all, you
are the designer.
About the Author:
Sylvia Adolvana is an author of articles on design services, digital photography and software including
Brochure Design,
Photo Albums,
Photo Enhancement,
Small Digital Cameras,
Create DVDs,
DVD Burner Software,
Family Web Site,
Bridal Portraits,
Wedding Photos,
Wedding Announcements.
Keep a lookout for more articles coming soon.
More Graphic Design Facts....
How does graphic design work with websites?
Graphic design works with web design.
The purpose is to communicate visual text and pictures
with the ability to interact with the webpage.
If it were just a static page
with no way of conveying different information, the
webpage would not be much of a success. Graphic designers
work to convey the intent of the company and make it
an easy experience for web site visitors.
Are there schools that teach graphic design?
There are some great schools that
teach graphic design. One is the Art Institute of America.
But if that is not your preferred choice most colleges
and universities now have a graphic design or graphic
arts program at their school.
It is an exciting and rewarding
career for those that have the creative ability to want
to visualize and see their images actualized.
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