Brochure Design Photography Shack Guide
Brochure Design To Attract New Customers
By Sylvia Adolvana
Brochure design can be a complex art. You can create
a simple brochure with software on your computer, with
all the details of your business and print the brochures
on your printer. These brochures may be rather basic
and may not stand out from the millions of other brochures
out there.
Alternatively, you can review your options and seek
the advice and talents of a graphic designer, to design
a brochure to meet your specifications and create a
brochure with a design more appealing to potential customers.
If you want to promote your business with marketing
materials that will create a buzz about your business,
then you need a professional designer who will use his
design skills to create an attention grabbing brochure
design.
Marketing Materials For Promoting Your Business
Many small business owners may feel that their tight
budget does not give them room to afford some basic
marketing materials like brochures or websites. Brochure
design and website design should not be options for
small business owners.
Without some great digital art and eye-popping brochure
design and website design it will be hard to grow most
businesses. Many business owners are just not aware
what these items cost or how to get them designed.
Hiring A Professional Design Firm
There are several ways, for business owners to get
professional brochure design or website design. If money
is no object then the business proprietor can hire one
of the many top advertising agencies or boutique design
firms in their area that cater to this type of
client.
They should receive great service and award-winning
design for the exorbitant price they will be shelling
out. For most small business owners however, the prospect
of hiring a professional design or advertising agency
or design shop is way beyond their budget and means.
Place An Ad For Freelance Artists On Craiglist
They need to find other, less expensive alternatives
if they are going to end up with the brochure design
that they need to jump start their business.
There are many freelance graphic designers or digital
artists out there and before you decide on one you should
really make them bid for your project. First off you
can place an ad on Craigslist or in your local paper
asking for artists to reply with rates and links to
their online portfolios.
Artists With Online Portfolios
Any artist that is worth anything will have a lot of
their prior work posted and displayed on their own websites
or on one of several artist portfolio websites. One
of the best of these sites can be found online at
http://www.alphaomegadigital.com/.
Check out all of the awesome online portfolios from
some very talented artists.
Hiring a freelance designer can be somewhat expensive
as well and you may not end up with the kind of quality
work you really want. Make sure to review all portfolios
carefully. The artist you choose should have some samples
of brochure design that they did for their other clients
with businesses that are similar to yours.
Working With The Freelance Artist
With freelance designers and artists you will probably
have to pay a deposit before they start producing artwork
for you. They should give you several different designs
to choose from. Three design alternatives are usually
enough for the client to decide what they like best
or what the best direction is.
Freelance artists should be able to take the project
all the way to completion and that would mean overseeing
the actual printing process as well. You don’t want
to end up with a design that just won’t print right
so you want the artist to take some responsibility for
the final outcome of the printing. Get any agreements
to this effect in writing whenever possible. A short
contract should not be out of the question.
Making The Design Yourself
You can also make the brochure design yourself if you
are creative, but we recommend letting the professionals
handle it.
No matter how much you think you know about graphic
design in general, unless you have studied Graphic Design
at the college level or worked in the field for many
years, your efforts will probably not be very attractive
and won’t bring you any more business and could even
potentially lose you customers.
People can react very negatively toward what they perceive
as bad or amateurish design and advertising.
Design The Concept
Alternatively, you can design the concept, to explain
to the artist what you are looking for and then let
the artist use his talents to create the final design.
Using the experience of the artist, will help to ensure
you have a marketable brochure design, will appeal and
attract many new customers to your business.
After all, the aim of a new brochure is to explain
your business to potential customers. For example, if
you run a limousine business, then you will need to
detail all the limousine services you offer. Be sure
to include contact details, including website address,
email and relevant phone numbers.
While a new brochure is being designed, you should
also arrange for new business cards with some of the
details on your brochure, including contact details
and website address.
Request Final Approval Of Design Before Printing
When you are working with a freelance artist, you should
request for prototypes of the design for final approval
before printing. If you require amendments to the design
or incorrect information has been placed on the prototype,
then state clearly the amendments you require and request
to see the final design with the final amendments, before
acceptance of the final design for printing.
Once you develop a relationship with the artist, you
may look to create more marketing materials to expand
your business and increase your customer base, with
better brochure design.
About the Author:
Sylvia Adolvana is an author of articles on design, digital photography and software including
Adobe Upgrade,
Photo Albums,
Photo Enhancement,
Small Digital Cameras,
Create DVDs,
DVD Burner Software,
Family Web Site,
Bridal Portraits,
Wedding Photos,
Wedding Announcements.
Keep a lookout for more articles coming soon.
More Graphic Design Facts....
What are the tools of graphic designers?
The most important tool of the
graphic designer is his or her mind. He or she must
be able to visualize what it is that needs to be
illustrated. After that it is a matter of finding
the right computer program or template to make
the graphics.
There are many software programs that can help design
website layouts or can help design the graphics used
in virtually anything. Since software has become available
the graphic artist’s job has progressed much smoother
as they are able to get more done in a short period
of time.
How can I use graphic design in my business?
Well, you may want to have a webpage
for your business. That is in the realm of graphic design.
Perhaps you have promotional products you wish to be
able to advertise on and need someone to come up with
an interesting logo.
The graphic design artist can
come up with a company logo and have your material printed
up. Graphic design artists can help your business tremendously.
Take for example the Christian
Bible. Early editions were very elaborate and hand decorated.
The pages were embellished with designs. Since that
time mankind has evolved to the point where handwriting
and drawing books is no longer practiced regularly but
the same theory is still around.
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