The Photography Shack

Subliminal Messages Photography Shack Guide

Subliminal Messages Tested In University Labs

By Sylvia Adolvana

In 1959, a man named James Vicary carried out a study where messages were flashed across a movie screen. The subliminal message flashed so quickly that only the subconscious mind was aware it happened, and it said to eat popcorn and drink Coca-cola.

His findings indicated that these subliminal messages did influence patrons to buy more popcorn and soda. However, it was later learned that Vicary’s findings were fabricated. Sublimated messaging, which is a subject that science has ridiculed for decades, has some new scientific believers.

A recent laboratory study regarding sublimated messages has revealed some interesting evidence that messages are indeed recorded by the subconscious brain.

Leaving An Impression On The Brain

Bahador Bahrami, a neuroscientist at the Institute of Cognitive Neuroscience University College in London, has discovered through laboratory experiments that sublimated messages do leave an impression on the brain.

Using sophisticated equipment, Bahrami’s team of researchers discovered that the subconscious brain is aware of hidden messages and images, while the conscious mind is not.

The Faint Images Were Registered By The Brain

Bahrami’s study had a group of volunteers view a computer screen while wearing 3D-type glasses. While a red lens covered one eye, the other eye was covered by a blue lens. Faint images were shown to one eye while colorful, vivid images were flashed rapidly at the other eye.

Because vivid images were being flashed, participants didn’t consciously see the other faint images and those seemed to go unnoticed. Although the subjects were unaware that there were two images being shown to them, it was found through MRI brain scan imaging that the subliminal messages in the form faint images were registered by the brain.

Testing Thirst Quenchers

Johan Karremans of the University of Nijmegen, Netherlands, and his colleagues recently decided to again test the effectiveness of subliminal persuasion. They created an experiment that consisted of volunteers who were to be shown "silent subliminals" in an attempt to alter their choices of drink.

Karremans and his team of researchers chose two brands that were equally popular and also had the same reputation as being "thirst-quenchers." The brand names were known to all the study participants.

Volunteers Making A Choice

Part of the study asked the volunteers to partake in a few simple tasks. One group was shown the subliminals for one beverage while a control group was shown the name of another beverage.

At the end of the image viewing, the volunteers were asked to make a choice between the two drinks and also asked how likely they would be to order that particular drink when out and about and if they were thirsty. Of those volunteers who said they were thirsty and had received subliminal messaging, those individuals were more likely to choose the first beverage.

Unaware Of Subliminal Messages

As you can see from these studies, these sublimated messages are recorded by the brain when we have a little spare attention capacity. Anytime we are in the process of performing routine or easy tasks, we are in such a state.

Only when we perform something that requires a heightened attention span are we immune to the effects of subliminal messages. This is because our attention is diverted from the messages even though we are not aware that they are even there.

About the Author:
Sylvia Adolvana has written articles on digital photography and software including Red Eye in Portraits, Photo Balloons, Photo Albums, Photo Enhancement, Small Digital Cameras, Create DVDs, DVD Burner Software, Family Web Site, Bridal Portraits, Graphic Design, Graphic Designer, Designers, Website Design, Signage.
Keep a lookout as more articles are added from this popular author on this website in the near future.

More Subliminal Facts....

Has subliminals been used in politics?
Believe it or not but subliminals have been used in political campaigns. One campaign in particular used the technique of subliminal advertising.

During George W. Bush’s 2000 Presidential campaign commercials were shot and the words "Bureaucrats" was shown several times except in one frame where the audience only saw the word "rats."

This raised quite a bit of fuss and the FCC looked into the charges that Bush and his political campaign were using subliminal advertising to influence watchers but no charges were ever filed.

Digital Photography Review

 

RECOMMENDED READING


Custom Search

More Tips Photoshack Blog Site Map Privacy Disclaimer Contact Us
Copyright © 2007 - 2010 The Photography Shack, All Rights Reserved